Frequently Asked Questions:

ARE YOUR MODELS REAL? Yes, all our models are 100% real people who are able to license their image or likeness to your brand exclusively for clearly-defined terms.

WHY IS IT BETTER TO LICENSE A REAL MODEL RATHER THAN GENERATING OUR OWN? Many individuals have legally protected rights for their likeness particularly in commercial contexts, so if an AI-generated model closely resembles a real person (even unintentionally) that person could claim unauthorized use of their image. While many ai programs now allow commercial use of their creations, the responsibility still falls on the brand to make sure that their content is not infringing on the rights of any other parties. 

DO YOU GENERATE THE CONTENT FOR US? Not directly, we mostly cater to high-end producers and clients who already have their own AI teams, and to situations where logistics or creative concepts require the use of AI.

WHAT TYPE OF CONTENT CAN WE CREATE? Our models are available for a wide range of commercial projects utilising AI-generated image and motion content, predominantly in the fashion and beauty space. Contact us with the details of your brand, the type of model you require, and the planned usage (media, time & territory) and we can assist you. 

HOW DO YOU ENSURE THE MODEL’S IMAGE IS PROTECTED IN THE AI ERA? Models have always faced the risk of unauthorised use of their image and most agencies already take steps to protect them. We believe that recognising a model’s digital likeness as a separate entity and making it available through a well-controlled licensing process is already one of the best ways to protect it.

IS AI GOING TO REPLACE REAL MODELS? We certainly hope not, and providing clients with the option to license real models may be one of the best ways to avoid that outcome. While we cannot control the development of AI itself, encouraging its most responsible and ethical use remains the best strategy.